About Business Profit Lab
At Business Profit Lab, we offer a comprehensive range of marketing solutions specifically designed to elevate your business to new heights. To begin with, our all-inclusive, unlimited service package is thoughtfully developed to provide a full suite of essential tools necessary for business growth. This package includes a wide variety of services such as social media management, content creation, search engine optimization, lead generation, and much more. Furthermore, we offer the added benefit of unlimited revisions, ensuring that every aspect of our work is refined to meet your exact requirements.
Our primary goal is to deliver tangible, measurable results that enable your business to thrive in today’s fast-paced and ever-changing market environment. By choosing to partner with us, you eliminate the challenges of high labor costs, the complexities of managing an in-house marketing team, and the continuous effort required to keep up with rapidly evolving marketing trends and technologies. As a result, you gain access to a personalized, on-demand marketing powerhouse, fully committed to driving your business forward.
Why Choose Business Profit Lab as Your Marketing Partner?
In addition to offering a diverse array of services, our team brings extensive expertise across various marketing disciplines, ensuring that your business benefits from well-rounded and highly effective strategies tailored to your unique needs. Moreover, we are deeply committed to equipping you with the support and resources required for long-term success and competitiveness in the market.
With our customized marketing solutions, you can focus your attention on core business operations while we take care of the intricate details of marketing. Consequently, this allows your business to remain ahead of the curve, adapt to market changes with ease, and achieve sustainable growth in a competitive landscape.
Our Team's Journey
James
The Business Sales Specialist
James is a seasoned business sales specialist with a laser focus on driving sales and expanding market reach. With a robust background in sales, negotiation, social media management, and innovative problem-solving, James is dedicated to helping businesses achieve tangible growth through effective marketing strategies.
Drawing from 15 years of experience in the Australian Defence Force, James developed exceptional leadership and conflict resolution skills, allowing him to manage teams and complex operations seamlessly. His military background instilled in him a strategic mindset and the ability to thrive under pressure—skills he now leverages to help businesses overcome challenges and accelerate growth.
After transitioning into the business world in 2017, James successfully launched a removal franchise in Perth, where his direct sales acumen and creative problem-solving played a key role in the company's success. His ability to think outside of the box and implement effective sales strategies led to significant growth, proving his knack for business development and his talent for eliminating business blocks.
In 2023, James partnered with Nathan in Tommy Sugo, taking on a strategic partnership role where he grew sales exponentially, consistently breaking sales records and expanding market presence. His innovative approach and relentless drive played a crucial role in scaling the business.
Following his success with Tommy Sugo, James co-founded Business Profit Lab with Nathan, focusing on equipping businesses with powerful marketing tools and services that get results. James's expertise in social media management has been pivotal in creating strong online presences for clients, boosting engagement, and driving sales. His hands-on approach, coupled with his innovative thinking, enables him to craft tailored solutions that directly impact the bottom line and eliminate obstacles to growth.
With James at the helm, clients can expect clear, actionable strategies that transform their marketing efforts into sales, driving business growth and profitability. His commitment to results, innovative problem-solving, and proven track record make him an invaluable asset for any business looking to overcome challenges and succeed.
Nathan
The Business Growth Specialist
Over the past 43 years, Nathan has launched and grown 15 businesses, many achieving seven-figure turnovers, driven by his innovative business growth strategies. His approach combines natural dopamine optimisation, cutting-edge AI, creative thinking, and a passion for solving problems in unconventional ways.
Nathan is a dynamic public speaker, sharing his insights on business, mindset, and health at events worldwide and teaching entrepreneurial skills to the next generation. As a consultant, he helps startups and established businesses thrive.
A former Australian Shark Tank contestant, Nathan launched three restaurants on the show. He holds a 2024 Guinness World Record for ice baths and achieved top sales for Australia’s two largest supplement brands for eight years. Known for his zero-cost marketing stunts, Nathan has garnered over $100,000 in free advertising and widespread media coverage.
Starting his first business at age six selling paper airplanes, Nathan’s journey includes both significant successes and valuable lessons from setbacks. He has built businesses across various industries, including health, property, hospitality, and education.
Nathan enjoys partnering with other business leaders to drive growth, blending health, mindset, and marketing strategies with a dash of humor for ultimate success.
Nathan Baws, ND
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